I AM A FREELANCE GRAPHIC DESIGNER RECOGNISED FOR MY ELEGANT APPROACH TO DESIGN
Nature. Paper. Interiors. Exteriors. Colour. Form. Function.
I am a highly skilled Graphic Designer with excellent communication skills based in Brisbane, Australia. I work remotely for the majority of my clients, who are located across Australia. I began freelancing after a 15 year career working for News Corp Australia in a variety of senior graphic design roles producing magazines, marketing and editorial material for both the metropolitan and community newspaper titles including The Daily Telegraph and Sunday Telegraph in Sydney, The Courier-Mail and Qweekend magazine in Brisbane and Quest Community newspapers throughout southeast Queensland. Since beginning my career at Super A-Mart creating their retail catalogues, I have upskilled constantly to command the ever-changing technology in graphic design. I have an obsession for all things digital, which complements my years in publishing.
A FEW OF MY FAVOURITE THINGS
Despite the popularity of online marketing tools, printed material still remains one of the best ways to communicate with your customer in certain industries
Are you a small business or consultant looking for a simple online presence?
– Website advertising creation
– Powerpoint presentations
– Domain purchase
Raise company recognition with branded material that will add an air of quality and professionalism to your brand. Some pieces may even mean the difference between a lead trusting the overall legitimacy of your brand and them opting to use your competitor.
A company style guide is one of the most essential marketing items for a business. It can provide clear guidance to ensure consistency and communication and will define your company’s branding. It will often reference logo usage, colours, visuals and font usage and can be circulated to businesses that work on and print your organisations marketing material. By creating a detailed style guide, you ensure content is consistent and recognisable.
— Georgie Smith —
A SMALL SELECTION OF MY PREVIOUS WORK
AN EFFECTIVE MARKETING TOOL USED TO PRESENT FACTS AND THEREFORE GIVING READERS A CLEARER UNDERSTANDING OF AN ISSUE OR STRATEGY
Presentations are a great way to speak directly to your audience. Capturing their attention using a clean and creative design is vitally important for it to be effective. GG Design has worked on many Internal company reports, Council arts strategies, pitch presentations, and Tenders such as the Brisbane airport link.
AN EFFECTIVE MARKETING TOOL USED TO PRESENT FACTS AND THEREFORE GIVING READERS A CLEARER UNDERSTANDING OF AN ISSUE OR STRATEGY
Presentations are a great way to speak directly to your audience. Capturing their attention using a clean and creative design is vitally important for it to be effective. GG Design has worked on many Internal company reports, Council arts strategies, pitch presentations, and Tenders such as the Brisbane airport link.
You can sit back and relax and read a magazine, poring over the design in a way that you can’t with a website article. The magic and experience of the creative team behind it, making all the difference.
You can sit back and relax and read a magazine, poring over the design in a way that you can’t with a website article. The magic and experience of the creative team behind it, making all the difference.
You can sit back and relax and read a magazine, poring over the design in a way that you can’t with a website article. The magic and experience of the creative team behind it, making all the difference
GG Design has a passion for magazines and has been working on and coordinating them for over 25 years. Although there has been a drastic decline in mainstream magazines, there are many industries that produce magazines that are designed purely for marketing purposes. GG Design strength is simple, clean and consistent design where typography plays a crucial role.
MAKING YOUR PRESENTATION MORE CREATIVE BY ENGAGING A PROFESSIONAL GRAPHIC DESIGNER CAN HELP IMPROVE YOUR AUDIENCE’S ENGAGEMENT
How many of us have almost dozed off during a Powerpoint presentation? If you find yourself nodding then GG Design can help your business create a Powerpoint presentation that will persuade and inform your audience using interesting and engaging design.
PRINT IS DEFINITELY NOT DEAD. AN ALL INCLUSIVE APPROACH THAT COMBINES DIGITAL ADVERTISING WITH PRINT ADVERTISING WILL GIVE YOU AN ADVANTAGE OVER YOUR COMPETITORS.
Brochures can be very powerful. They provide a way to connect with your audience through a tactile experience that is so often lost in today’s digital world. For this to happen, you will need to have a visually appealing design. It needs to draw the attention of your audience and evoke a desire to take action.
Good marketing collateral makes an impression and positions your brand, and influences buying decisions.
Promoting your company’s products or services is simple when you have eye-catching and effective marketing materials. Successful marketing is impossible to achieve without a set of visual marketing products. These products are the representation of your story and offer. Without them, you have no way of communicating with your audience.
THERE ARE MANY INDUSTRIES WHERE THE AUDIENCE PREFERS A TANGIBLE PRODUCT TO REFER BACK TO.
GG Design has extensive graphic design experience with every aspect of the Pharmaceutical industry. From catalogs, flyers, and posters to ticketing and booth artwork for industry conferences.
MY TIME WORKING FOR NEWS CORP HAS LEFT ME WITH A DEEP UNDERSTANDING AND PASSION FOR THE PRINT INDUSTRY.
GG Design started a 15 year career with News Corp Australia working in the marketing department of The Daily and Sunday Telegraph on a range of collateral for the Sydney Olympics. GG then went on to produce and coordinate editorial magazine series, newspaper features, home magazine, U magazine and had secondments to QWeekend. A broad range of skills allowing her to be used across many departments including online.
TAKE YOUR OUTDATED MARKETING AND CREATE A FRESH DESIGN THAT REFLECTS YOUR CURRENT BRAND AND DEMOGRAPHIC
Your brand is the way the world views your business and it’s important to evolve that brand throughtout the years to reflect the current marketplace. If your business stayed the same while other companies changed, then you’d end up losing your competitive edge. GG Design can help you modernize and restore your tired looking marketing collateral into an engaging performer for your audience.
A STYLE GUIDE HELPS KEEP THE TONE, VOICE, AND DESIGN OF YOUR BRAND CONSISTENT – REGARDLESS OF WHO IS CREATING IT.
A style guide can save your business time, money, and a lot of frustration. It will make your marketing brand easier to maintain and create, especially when working with outside vendors or with other departments inside a company that aren’t familiar with the do’s and don’ts of your brand’s logo, fonts, photography and colour usage
WEB TILES, INTERACTIVE MAGAZINES AND SIMPLE ONLINE PRESENCE FOR FREELANCERS AND CONSULTANTS
I can help you with web tiles, interactive magazines or a simple online presence
Following a consistent graphic design process is the first step towards your success. This process will increase the quality and speed of your project
Client supplies brief outlining what they are looking for, along with assets and deadline.
Georgie will design, research and create a few rough ideas and the client will pick one to refine.
A design will be created using the best practices of colour, typography and resolution.
Receive final approval from stakeholders. Deliver files in appropriate file format.
Many graphic designers on freelancer websites both in Australia and offshore that have a very low hourly rate will look enticing, but be aware that they often have little design experience. You may also end up hiring a graphic designer with a low hourly rate that takes twice as long as they should to produce a creative project and therefore the end cost will end up being the same as if you had hired an experienced graphic designer. Remember that the most simple design, can often be the most difficult!
A graphic designers snap shot
Good design is obvious. Great design is transparent.
EXPERIENCE MATTERS
Graphic design may seem simple, especially with all of today’s easily accessible design platforms. However, it is an art form, and like any art, it requires years of practice and knowledge. The best graphic designers never stop learning. They are perpetual students of their industry. They are curious and are always improving themselves and will use these skills to create a unique vision that speaks to your company’s audience.
NEW FARM, BRISBANE
QLD, AUSTRAALIA